About

Christine’s focus is holistic digital marketing, with the emphasis on Search Marketing & Lead Conversion Optimisation. She has over 20+ years experience, having ground-up training and knowledge in both graphic design and programming, besides her formal Marketing qualification.

Having previously founded, grown and managed another digital marketing agency, AlterSage, which serviced clients in South Africa and internationally with a team of 11 full-time staff; after 4 successful years merged with Neo@Ogilvy South Africa; headed Marketing Channel Strategy at MIH (Naspers eCommerce division with a portfolio of 5 companies); launched a few ventures of her own, & sold one successful personal business venture as well as given opportunity as CMO for a few enterprises (including a UK and SA digital marketing agency) – and in 2019 returning to focus on direct consulting.

She is passionate about helping businesses thrive by creating more efficient marketing strategies.

She has a quick, as well as keen, eye for spotting inefficiencies in businesses when it comes to digital marketing fulfilment. She enjoys analysing situations and data to find solutions and help businesses turnaround into profitable enterprises. She does this through strategically analysing and improving their marketing strategies or approach, but also, in some instances, needing to understand the internal processes and flow between departments.

She consults directly with clients, or with existing marketing teams and works with them to implement, or fulfil recommendations in her own capacity.

Please refer to Christine da Silva’s LinkedIn profile for a more in-depth career history, else get in touch with today to book your private, free, discovery consultation and harness your business’ true potential through marketing.