Creation of Social Media marketing content strategies and calendars for organic as well as paid advertising strategies.
I work with your existing teams to consult and provide Social Media Strategies, as well as creation of content calendars for organic and paid social advertising for Facebook, Twitter, YouTube and Instagram.
I can also set-up and manage your paid advertising environment and manage it on your behalf until your team is confident to take this over. Paid advertising on especially Facebook changes frequently. The algorithms for both organic and paid advertising are quite tricky. Do you know if you’re getting the right exposure? And if yes, are you getting sufficient exposure? I will help your company set-up scenarios to make it easier to not only get the right exposure, but understand the cost of acquisition, and how social plays a part in leading to your end goals – if at all!
The one item that most teams forget, and one of the first I create for teams, is the Social Media Protocol playbook. The document that explains the process for positive and negative situations, defines both, and acts as a rule book for knowing exactly what to do and how to respond in which situations.
I consult, create strategies or assist to implement recommendations from start to finish, and train your own team to take over. Get in touch to see how I could help your business grow!