At the heart of understanding your marketing performance, lies the task of understanding your Channel attribution split, and identifying what is missing or unbalanced.
For this service to be accurate and most valuable, it is important that your site is running some kind of analytics platform, whether it be Google Analytics, or something else, and that all performance channels are being accurately attributed within the platform. If the latter is something you are struggling with, I am able to assist with corrective channel attribution. We would then create the Channel Performance Audit once enough data has been captured in the correct paths.
The Channel Performance Audit forms part of the Efficacy Report and looks purely at marketing performance and channel split against objectives, and demographic.
I consult, create strategies or assist to implement recommendations from start to finish, and train your own team to take over. Get in touch to see how I could help your business grow!