Empathy Makes a Great Digital Marketer

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I’ve always found it really easy to get in the heads of consumers for any business I provide services to. I can see things from their point of view, understand what they are looking for, and in return, know how and where to give it to them. This is called empathy and it makes me […]

Unapologetically Direct

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I watch Gary Vee’s channel (amongst others), and am just finishing up Tim Ferris’s book “Tools of Titans”, in which he actually does reference Gary Vaynerchuk too later in the book. Reading this got me thinking (as the book & the channel are meant to do) about myself and the way I  do business. I’ve always […]

SEO is Still Effective, Yes.

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I subscribe to GaryVee’s channel and the top thing I like about this guy is that he is so direct and straightforward. I pride that in myself as well. But he does it in such a way that you don’t think he’s obnoxious, and comes across as such a nice guy. I loved this snippet […]

New Google Data Retention Strategy

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As of 25 May 2018 Google is rolling out it’s new data retention strategy within Google Analytics. This directly affects how long your user and event data are stored within Google Analytics. Many Goals use event tracking, so if you think that your GA account may have custom reports, user segments or conversions set-up using […]

Christine da Silva – Digital Strategist

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aka hello world! I’m no newcomer to the digital space, Twittersphere or blog world. I started my own agency through my hard-hitting and very straightforward blog altersage.com in the early 2000’s! And through my blog built my reputation and gained interest from people that became loyal clients. This is the second time I’m building out […]