SEO and Audiences

Posted Leave a commentPosted in Digital Marketing Strategies

I’m often asked by people to ‘quickly’ SEO this or that with the intent of increasing visibility for their company on search engines like Google. It’s nice when they do a little groundwork to understand the various areas in digital marketing, and I can see when they have spent time Googling; they use words like […]

New Google Data Retention Strategy

Posted Leave a commentPosted in General

As of 25 May 2018 Google is rolling out it’s new data retention strategy within Google Analytics. This directly affects how long your user and event data are stored within Google Analytics. Many Goals use event tracking, so if you think that your GA account may have custom reports, user segments or conversions set-up using […]

Christine da Silva – Digital Strategist

Posted Leave a commentPosted in General

aka hello world! I’m no newcomer to the digital space, Twittersphere or blog world. I started my own agency through my hard-hitting and very straightforward blog altersage.com in the early 2000’s! And through my blog built my reputation and gained interest from people that became loyal clients. This is the second time I’m building out […]