Google Posts

Posted Leave a commentPosted in SEO Techniques

Google have rolled out what looks like their take on a User Generated content angle in a new service called “Posts by Google”, and it may very well swing the favour to them in the larger social landscape too. In recent years the search engine has tried their hand at the Social Network game through […]

Dodgy SEOs

Posted Leave a commentPosted in SEO Techniques

In my time I’ve seen some dodgy SEO practices. I’ve corrected my fair share of black-hat optimised sites, and corrected ranking for many a slandered site too. There is used to be this favoured technique called Link Spamming – early Google days – we’re talking early 2000’s people loved Keyword Stuffing their site pages = […]

SEO and Audiences

Posted Leave a commentPosted in Digital Marketing Strategies

I’m often asked by people to ‘quickly’ SEO this or that with the intent of increasing visibility for their company on search engines like Google. It’s nice when they do a little groundwork to understand the various areas in digital marketing, and I can see when they have spent time Googling; they use words like […]

New Google Data Retention Strategy

Posted Leave a commentPosted in General

As of 25 May 2018 Google is rolling out it’s new data retention strategy within Google Analytics. This directly affects how long your user and event data are stored within Google Analytics. Many Goals use event tracking, so if you think that your GA account may have custom reports, user segments or conversions set-up using […]

Christine da Silva – Digital Strategist

Posted Leave a commentPosted in General

aka hello world! I’m no newcomer to the digital space, Twittersphere or blog world. I started my own agency through my hard-hitting and very straightforward blog altersage.com in the early 2000’s! And through my blog built my reputation and gained interest from people that became loyal clients. This is the second time I’m building out […]