I have been referred to as a Digital Rainmaker and Marketing Turn-Around Specialist.
My focus is general digital marketing, but emphasis on Search Marketing & Conversion Optimisation. I have about 18 years experience, having ground-up training and knowledge in both graphic design and programming, besides my formal Marketing qualification.
Having previously founded, grown and managed my own digital marketing agency, AlterSage, which serviced clients both locally and internationally, and to which some large local and international agencies frequently outsourced work, and had a team complement of 11 full-time staff; after 4 successful years merged with [email protected] South Africa; headed Marketing Channel Strategy at MIH (Naspers eCommerce division with a portfolio of 5 companies); launched a few ventures of my own, & sold one successful personal business venture as well as been given opportunity as CMO for a few enterprises (including another digital marketing agency) – and in 2019 returning to focus on direct consulting.
I am passionate about helping businesses thrive through creating more efficient marketing strategies.
I have a quick, as well as keen, eye for spotting inefficiencies in businesses when it comes to digital marketing fulfilment. I enjoy analysing situations and data to find solutions and help businesses turnaround into profitable enterprises. I do this through strategically analysing and improving their marketing strategies or approach, but also, in some instances, needing to understand the internal processes and flow between departments.
I consult directly with clients, or with existing marketing teams and work with them to implement, or fulfil recommendations in my own capacity.
Please refer to Christine da Silva’s LinkedIn profile for a more in-depth career history, else get in touch with me today, I’d love to assist your business harness it’s true potential through marketing.
Do it for the dogs!
I love my dogs, and all dogs. Started www.holidawgs.com for those who love to travel with their dogs & give back to charity while doing so. Use it. Even if you don’t have dogs. You’re doing it for a good cause!
Want to nerd out?
Brought over Rand Fishkin (Moz.com, 2013) , met Matt Cutts (ex Google engineer, in person 2012), was on the founding teams of WP Cape Town & FB Developers CT (chatted to Dave Morin (ex FB) remotely at one of our starting events (circa 2007) – part of Geek Dinners CT (when it was cool), and a few other cool things along the years.